How to Add a Newsletter Signup Popup to Your Squarespace Website
If you're looking to boost newsletter signups on your Squarespace website, one of the most effective ways to do it is by adding a popup that appears when visitors first land on your site. A well-timed popup can grab your audience’s attention and encourage them to sign up for your newsletter right away. In this step-by-step guide, I'll show you how to easily set up a newsletter popup on your Squarespace website.
Step 1: Open the Squarespace Editor
Start by logging into your Squarespace account and opening the editor for the site where you want to add the popup. You can do this for your homepage, a specific landing page, or any other page where you'd like the popup to appear.
Step 2: Enable the Newsletter Popup Feature
Squarespace offers an in-built feature to add newsletter popups. To access this, go to your site's "Marketing" tab in the left-hand sidebar. From there, select "Promotions" under the "Marketing" menu. In the Promotions section, you’ll see the option for a “Newsletter Popup.”
Step 3: Customize the Popup Content
Once the newsletter popup is enabled, you’ll be prompted to customize its content. You can adjust the headline text to encourage signups, like "Join Our Newsletter" or "Get the Latest Updates Directly to Your Inbox!" Add a short description of what visitors will get from subscribing, and make sure to choose the right call-to-action button text (like "Sign Up" or "Join Now").
You can also adjust the design of the popup, including background color, font, and button style to match your website’s branding. This ensures the popup looks cohesive with your site and isn’t disruptive to the user experience.
Step 4: Set Up Display Settings
Next, customize when and how the popup will appear. Squarespace allows you to control the timing of the popup so it’s not too intrusive. You can set it to show up:
After a specific time delay (for example, 5 or 10 seconds after visitors land on the page)
When visitors scroll down a certain percentage of the page
When visitors are about to exit the page (also known as an exit intent popup)
These options ensure that your popup doesn’t interrupt users as soon as they land on your site, but still captures their attention at the right moment.
Step 5: Connect the Popup to Your Email Campaigns
Squarespace integrates with email marketing platforms like Mailchimp, so once your popup form is complete, you'll need to connect it to your email list. In the popup settings, choose the email campaign platform you’re using and link the popup to the relevant list. This way, anyone who subscribes will automatically be added to your email list, making it easy to stay in touch with new subscribers.
Step 6: Test the Popup
Once everything is set up, be sure to preview your website and test the popup. Make sure it appears at the right time, displays the correct information, and functions smoothly by submitting a test email. It’s essential that everything works as expected before making the popup live for your site’s visitors.
Final Thoughts
Adding a newsletter popup to your Squarespace website is a simple yet powerful way to increase engagement and grow your email list. By following these steps, you can create an eye-catching popup that captures your visitors’ attention and encourages them to sign up.
If you’re looking for further customization or need help setting up your email campaigns, feel free to reach out. I’d love to help you create a website that not only looks great but also drives results for your business!
