How to Add an Announcement Bar to Your Squarespace Website
If you’re looking to grab your visitors' attention as soon as they land on your website, adding an announcement bar is a simple yet powerful tool. An announcement bar is a customizable message strip that sits at the top of your Squarespace site, making it perfect for sharing important updates, promotions, or calls-to-action (CTAs). In this post, I’ll walk you through the process of adding an announcement bar to your Squarespace website to help increase conversions and enhance your visitor experience.
Step 1: Enable the Announcement Bar
Log in to your Squarespace account and navigate to your website’s Home dashboard.
Go to Design from the left-hand menu.
Click on Announcement Bar and toggle it to Enable.
Once enabled, the bar will appear at the top of every page on your site. This visibility ensures that all visitors, no matter where they land, see your message.
Step 2: Add Your Call-to-Action (CTA)
The announcement bar works best when paired with a compelling CTA. Depending on your goals, here are a few examples of effective text:
For a sale or promotion: "Get 20% off your first order – Shop Now!"
For lead generation: "Sign up for our free webinar – Reserve Your Spot Today!"
For general engagement: "Follow us on Instagram for exclusive updates!"
The key to an effective announcement bar is keeping your message short, clear, and action-oriented. I recommend using persuasive language that encourages clicks without overwhelming visitors.
Step 3: Link Your Announcement Bar
Squarespace allows you to attach a hyperlink to your announcement bar. This is where your CTA comes to life. Here are some strategies for choosing your link:
Use a low-pressure action, such as leading to a contact form, to avoid making visitors feel defensive. For instance, linking to a text message or WhatsApp conversation allows visitors to connect casually without commitment.
If you’re promoting a sale, direct them to the relevant page, such as your shop or a specific product category.
A soft, approachable CTA often performs better because it builds trust and encourages visitors to engage with your brand.
Step 4: Adjust the Colors and Design
Your announcement bar should match your website’s overall design while also standing out enough to catch attention. In the Design section, you can:
Choose contrasting colors for the text and background to make the bar pop.
Use bold fonts for readability.
Ensure the announcement bar is mobile-friendly by previewing how it looks on different devices.
If your brand colors are subtle or muted, consider using white text on a dark background or vice versa for maximum visibility.
Conclusion
Adding an announcement bar to your Squarespace website is a quick and effective way to engage visitors and drive action. Whether you’re promoting a sale, sharing an important update, or inviting customers to get in touch, this tool ensures your message is front and center.
If you need help creating the perfect announcement bar or optimizing your website for conversions, I’m here to assist! Feel free to reach out via WhatsApp for free advice on your project. Alternatively, book a call with me to discuss how I can help you create a professional and engaging website designed to grow your business.
Get in touch today, and let’s make your website work harder for you!
